February Event

Leveraging LinkedIn to Build Your Personal Brand

Personal branding is important for all professionals (whether they work for an organization or as freelancers), and LinkedIn (LI) is an important tool for building a personal brand. To fully benefit from this social channel, it’s important to understand the LI algorithm and how to attract recruiters and potential clients, as well as the best practices for connecting with other professionals and posting relevant content, which help build a network and increase visibility.

On February 21 (6:00 p.m. CST), I’ll be discussing these aspects of LI during a webinar with recruiter, coach, and LI power user Emily Redington, who will share insights and tips from her many years working as a recruiter and using the LI recruiter platform. 

Attendees will learn about the following:

• Exercises and tools to help define a personal brand

• Tips for setting up and optimizing a profile

• Best practices for connecting with other professionals

• Strategies to increase visibility and build brand awareness

Click here to learn more and register for this University of Chicago–sponsored webinar. Can’t watch the webinar live? All registrants will receive a recording of it!